Savology Secures $750,000 Seed Round to Democratize Financial Planning

Savology, a Utah-based fintech startup providing free financial planning, oversubscribed a $750,000 seed round of funding to make financial planning more accessible and affordable than ever before.

Several strategic investors participated in the funding round, including:

“Savology has the potential to fundamentally change the direction of personal finances in America,” says lead investor Brady Murray. “I look forward to seeing the positive impact that Savology will have on both households and the broader industry as they improve access to financial planning and other financial services.”

After creating a free financial plan, Savology users get access to a financial report card showing them
their financial strengths and areas that need improving most.

Savology boasts a considerable lineup of financial service provider partners that include the likes of MassMutual, Acorns, Lively, M1 Finance, Self, Blooom, The Zebra, Credible and many others. Savology is on track to expand the network of partners to 50 providers this year.

“We are grateful to the early investors and partners who believe in our mission and make it possible for us to elevate Savology to new levels,” says Spencer Barclay, Founder and CEO of Savology. “We know that we have an incredible amount of work ahead of us, but we are up for the challenge to help millions of households achieve financial security.”

Savology’s Founder & CEO, Spencer Barclay, shares how Savology is helping American households improve their
financial well-being to a crowd of thousands.

To date, Savology has helped nearly 10,000 households improve their personal finances with its free financial planning platform. With the current economic uncertainty and recent stock market declines, there has never been a better time to help Americans with their personal finances. Savology plans to use this funding to help 100,000 users build free financial plans this year.

For more information about Savology visit savology.com.

For media inquiries, please contact Bri Ray, Communications Specialist, at (801) 472-2124 or press@savology.com

Your financial future starts today

Savology is a free planning platform where you can build a free, unbiased, personalized financial plan in about 5 minutes. Your Savology plan will give you action items to start working on as well as an overview of your current financial situation. After you have made some progress, Savology can connect you with some of the world’s top providers to help you accomplish your financial goals.

Build your free plan today

Portfolio Company Growth Series: Savology

Savology prepares fast and free personal financial plans. In just 5 minutes, a user can receive a comprehensive plan, holistic report card, and personalized recommendations to improve their short term and long term financial wellbeing.

Savology joined the RevRoad portfolio in October 2019. In a recent case study, CEO Spencer Barclay had this to say about his experience, “We were at a point where we needed either an investment or a partner that could help us get to launch. We joined RevRoad in July 2019 and in 3-4 months we had over 1,000 users.”

Hear Spencer Barclay’s full RevRoad review here.

Brand Refresh

One of the first steps the marketing team took with Savology was collaborating on a brand refresh. 

Brand Color Exploration

Finding the primary and supporting colors for a company’s brand.

  • Savology Brand Color Exploration
  • Savology Logo Color Exploration

Logo Revamp

View the before/after of the Savology logo below.

As you can see, the initial logo color was bright and disjointed. The initial font was fairly thin, spacey, and difficult to read; however, the hexagon, abstracted money sign, and simplicity behind the idea were strong.

  • Original Primary Logo
  • Revamped Primary Logo

The revamped logo highlights all of the strongest features of the initial logo, yet the slight changes help accentuate Savology’s true tone and overall brand. The rebranded logo allowed Savology to better fit within the fintech industry and target the desired audience. The font was also given a custom upgrade to make it more difficult to replicate. 

Product Design and Development

Step two was designing and developing a working product software that takes each customer through the financial plan process quickly, efficiently, and easily. With the help of both the RevRoad and Savology UI/UX teams, the full Savology software was built. The clean and clear design layout makes navigation and function simple.

Screenshot of the Savology Software

Marketing Site

Savology came to RevRoad with a simple, entry level website. In collaboration with the RevRoad marketing team, a custom marketing website was built to motivate potential clients to fill out a free financial plan.

Savology Marketing Website

Social Posts and Templates

Growing a social media presence can be helpful when establishing a company within a specific demographic. One of the hardest pieces of social media is knowing where to start. Below, you’ll see examples of some custom instagram templates RevRoad designed and delivered to help Savology maintain a clean, professional aesthetic digital platforms.

Savology Social Media Templates

Press Release and Launch

On October 24, 2019, Savology officially launched to the public. The RevRoad Marketing, PR, and Communications teams worked with Savology to make some waves. The successful launch resulted in Savology being mentioned on 80+ media outlets including Forbes, YahooFinance, Business Insider, Market Watch, MorningStar, and Entrepreneur.


Read the full press release here.