When growing a business, you as an entrepreneur have several options to scale your company. However, what options do you have if you don’t have a lot of resources, need to hire expert team members, and want to grow quickly? What if there were an option to grow your company? Now there is.
Continue readingPortfolio Company Growth Series: Savology
Savology prepares fast and free personal financial plans. In just 5 minutes, a user can receive a comprehensive plan, holistic report card, and personalized recommendations to improve their short term and long term financial wellbeing.
Savology joined the RevRoad portfolio in October 2019. In a recent case study, CEO Spencer Barclay had this to say about his experience, “We were at a point where we needed either an investment or a partner that could help us get to launch. We joined RevRoad in July 2019 and in 3-4 months we had over 1,000 users.”
Hear Spencer Barclay’s full RevRoad review here.
Brand Refresh
One of the first steps the marketing team took with Savology was collaborating on a brand refresh.
Brand Color Exploration
Finding the primary and supporting colors for a company’s brand.
Logo Revamp
View the before/after of the Savology logo below.
As you can see, the initial logo color was bright and disjointed. The initial font was fairly thin, spacey, and difficult to read; however, the hexagon, abstracted money sign, and simplicity behind the idea were strong.
Original Primary Logo Revamped Primary Logo
The revamped logo highlights all of the strongest features of the initial logo, yet the slight changes help accentuate Savology’s true tone and overall brand. The rebranded logo allowed Savology to better fit within the fintech industry and target the desired audience. The font was also given a custom upgrade to make it more difficult to replicate.
Product Design and Development
Step two was designing and developing a working product software that takes each customer through the financial plan process quickly, efficiently, and easily. With the help of both the RevRoad and Savology UI/UX teams, the full Savology software was built. The clean and clear design layout makes navigation and function simple.
Marketing Site
Savology came to RevRoad with a simple, entry level website. In collaboration with the RevRoad marketing team, a custom marketing website was built to motivate potential clients to fill out a free financial plan.
Social Posts and Templates
Growing a social media presence can be helpful when establishing a company within a specific demographic. One of the hardest pieces of social media is knowing where to start. Below, you’ll see examples of some custom instagram templates RevRoad designed and delivered to help Savology maintain a clean, professional aesthetic digital platforms.
Press Release and Launch
On October 24, 2019, Savology officially launched to the public. The RevRoad Marketing, PR, and Communications teams worked with Savology to make some waves. The successful launch resulted in Savology being mentioned on 80+ media outlets including Forbes, YahooFinance, Business Insider, Market Watch, MorningStar, and Entrepreneur.
Read the full press release here.
RevRoad’s Announces Annual Entrepreneur Competition
PROVO, Utah — On Saturday, March 21st , Utah County’s top entrepreneurs will all gather at RevRoad HQ for the opportunity to pitch their game-changing, scalable company to panels of Utah’s most successful.
Often, the most important moment in an entrepreneur’s life is pitching their business to an investor (techcrunch.com). RevRoad’s Annual Entrepreneur Competition helps companies learn how to pitch their business with confidence and provides an opportunity to network.
Each participant must complete a thorough application process as well as 2 rounds of live pitches for a panel of 24 judges—gathered from top business and university leaders. Using criteria including target market, problem/solution fit, team and advisors, leadership, traction, competitive advantage, financials and more, the judges will select the top 3 as finalists. All applications for the pitch competition are due Friday, March 6, 2019 by 11:59 pm.
The three winning finalists will receive prizes:
- $10,000 cash for the Champion
(Cash prizes are NOT tied to an investment or equity.) - $2,500 cash for 2nd Place
(Cash prizes are NOT tied to an investment or equity.) - $1,000 cash for 3rd Place
(Cash prizes are NOT tied to an investment or equity.)
This event is free and open to the public, so the community will also get the chance to award a cash prize. The company that gets the most audience votes will receive:
- $1,000 as the Fan Favorite
(No conditions or terms of use are associated with this prize.)
Competition sponsors are:
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For media inquiries, interviews or additional information, please contact RevRoad CMO A.J. Rounds at aj.rounds@revroad.com or by calling (801) 368-1823.
About RevRoad
Did you know 9 in 10 new innovations fail in the marketplace? RevRoad focuses on helping you, the entrepreneur, succeed. RevRoad accepts 3–4 companies per quarter, if chosen you work side-by-side with us for two years. Along the way, you’ll experience everything you need: a mentor, networking opportunities, and key service deliverables. The RevRoad model is a venture services model to better meet your needs.