Meet Nick Kirkham of Kirkham Motorsports, who took center stage at September’s RevRoad University. Founded in 1994 by Nick’s father, David Kirkham, the company has made a name for itself by building the most accurate Shelby Cobra replicas in the world. Here are three key lessons we learned from Nick during his session:

1. Bare Bones Gets the Job Done

Kirkham Motorsports’ success isn’t built on overly complicated processes. In fact, Nick emphasized how a simple, extraordinary product can speak for itself.

When asked about their custom design process, Nick explained, “Most of our clients are original vehicle fanatics from the beginning, and they know exactly what they’re looking for. If you want the best of the Kirkham Cobra or the Shelby Cobra replicas, you’ve got to go with Kirkham Motorsports. We just plot it out in an email and send it to the client. It’s really kind of bare bones.”

Their business philosophy? No fuss. No frills. They keep things lean and mean. Even with high-end custom vehicles that range from $500,000 to $1.3 million, they attract the right clients without the need for elaborate marketing campaigns or fancy onboarding processes.

 “We don’t manufacture anything unless it’s bought,” said Nick, highlighting the company’s lean manufacturing practices inspired by Toyota. This approach allows them to avoid costly overproduction and stay focused on delivering top-tier quality for every single customer.

2. Humble Beginnings

Kirkham Motorsports started with just the basics: a lunchbox-sized toolkit, a toy model of a Cobra, and a Polish-English dictionary. These unlikely tools were all David Kirkham took with him when he set out for Poland in 1994.

At the time, Poland was still recovering from the collapse of Soviet communism. David arrived at a massive aircraft facility where skilled workers—once responsible for building Cold War MiG fighter jets—were idle, waiting for something to do. These aluminum specialists had decades of experience, exactly what David needed to bring his vision of Shelby Cobra replicas to life.

With a $10,000 investment from a family friend and a new workforce of aluminum experts, Kirkham Motorsports was born. As Nick said, “We just do what needs to be done. Sometimes you just have to start with a toolbox.”  From there, the company grew into a multi-million-dollar business.

Success often comes from making the right connections, seizing opportunities when they arise, and using the resources you have, no matter how limited they may seem.

3. Build trust, not just products

One of the standout points from Nick’s session was about the power of word-of-mouth marketing and brand reputation. Kirkham Motorsports doesn’t have a flashy marketing strategy. They don’t need one. 

“Our clientele has kind of materialized out of thin air,” Nick said, half-joking. Their reputation for excellence, precision, and historical accuracy has made them a must-have for high-net-worth clients, from royalty to Hollywood stars.

Their clients know that Kirkham Motorsports delivers — and they tell their friends. 

If your product is excellent, people will talk about it. And sometimes, that’s all the marketing you need.

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RevRoad University is a monthly lunch-and-learn event for entrepreneurs, featuring a Featured Founder who shares their entrepreneurial journey, including the highs, lows, and valuable lessons learned along the way. Join us online at youtube.com/revroad or in person at 412 W River’s Edge Dr., Provo, UT 84604 (RevRoad HQ).

How to Make Your Customer the Hero of Your Marketing Story

You’ve poured your heart and soul into creating an amazing product. Only to watch competitors with lesser offerings take the lead. Why? Their messaging resonates, while yours falls flat. In today’s market, the best product doesn’t win—the best story does. 

Amy Kendall, certified StoryBrand guide and founder of Hello Story, recently taught, “Competitors with inferior products will come out on top if their messaging is better.”

If you want to see real traction, you’ve got to nail your messaging. The StoryBrand framework teaches that the most effective brand messages are those that tell a clear story.

And here’s the hard truth: your brand is NOT the hero of the story. The customer is.

So where do you fit into the story? Your brand is their wise guide—the Yoda to their Luke Skywalker, the Haymitch to their Katniss. It’s time to straighten out the facts and put your customer as the focus.

Here’s how to get your messaging right and stop wasting money on marketing that doesn’t work.

Brains Are Wired to Survive and Thrive

Before diving into actionable tips, let’s touch on a fundamental truth: Our brains are wired to survive and thrive while conserving energy. Your customer’s brain is scanning your website, email, or social feed with one subconscious question: “Can this help me survive or thrive?”

If your marketing message isn’t clear—if it’s filled with jargon, fluff, and unclear calls to action—you’re asking their brain to work too hard. And if it has to work too hard, it will quickly move on.

“Without a clear message, customers get confused—and if you confuse, you lose,”

So, let’s cut through the clutter and get clear: storytelling is the powerful tool that makes it all possible.

The Power of Story: Your Customer is the Hero, You’re the Guide

According to the StoryBrand framework, a story works because it organizes information in a way that helps the brain survive and thrive. It’s compelling. It’s simple. And it gets customers to pay attention. 

“A good story is what captivates your audience, builds trust, and ultimately drives action,”

Remember, the key to making your marketing story successful: your customer is the hero. You are the guide.

This is where most brands fail.

We get it. We all want to be the hero, the savior of the story.

But your customer doesn’t need another hero. They want someone who can help them win the day, solve their problem, and lead them to success.

How to Apply the StoryBrand Framework to Your Brand:

1. Define What Your Hero (Customer) Wants

Your customer needs to know what they can achieve by working with you. Your message should be broad enough to reflect your overall brand but specific enough to spark interest. Focus on a clear desire that speaks to their needs. What do they really want?

For example, the headline of your website could say, “New glasses frames,” or “Confidence in healthy eyes and good vision”. 

Which one positions the customer as the hero of the story? 

The latter. 

Take Action: Write down in one sentence what your customer wants from you. Can you sum it up in less than 10 words? If not, keep simplifying.

2. Identify the Problem

“The problem is the heart of the story.” 

What’s the obstacle the hero (customer) is facing that keeps them from getting what they want?

Bonus tip: The problem has layers—external (the tangible issue), internal (the emotions they’re feeling), and philosophical (the higher purpose).

Take Action: Ask yourself what’s bothering your customer. Is it wasted time? Lack of clarity? Inefficient processes? Get clear on their problem. If you don’t know the answer, go talk with your customers! Face to face feedback is better than taking a guess. 

3. You Are the Guide

Remember, your job is to support the hero; your brand is the hero’s (customer’s) guide. You are the character that moves the story forward and leads the hero toward the solution. Just like Mary Poppins stepping in to save the Banks family, you provide the roadmap to success.

To be an effective guide, you need two things:

• Empathy (“I get where you’re coming from.”)
• Authority (“I know how to solve this.”)

Take Action: Make sure your messaging reflects empathy and competence. Share success stories, case studies, or testimonials that show you’ve been there, done that, and nailed it.

4. Give Them a Plan

Here’s where you lower the stakes by giving your hero a simple roadmap to success. You’re making it easy for them to take the next step and experience what you have to offer. Not only do you tell them how to work with you, but also how working with you will make their life better. 

Take Action Create 3-4 simple steps they can follow to work with you. 

Example:

1. Schedule a demo
2. Download our software
3. Set up your metrics
4. Start seeing results in 7 days.

5. Call to Action

If you want your customers to take action, you have to ask. Don’t be shy. Don’t be vague. “Get started” doesn’t cut it. You need clear, powerful calls to action like:

• Buy Now
• Schedule a Call
• Watch the Demo

If your website is filled with wishy-washy buttons, your customers won’t know what to do next. And if they don’t know what to do, they won’t do anything.

Take Action: Look at your marketing material. Do you have a clear, direct call to action? If it says “Get Started,” change it to something more specific.

6. Success and Failure

Every good story has stakes: 

1. What happens if the hero wins? 
2. What happens if the hero fails? 

“People are motivated to move towards success and avoid failure.” 

Don’t be afraid to paint a picture of both. What does success look like for your customer? What happens if they don’t solve their problem?

Take Action: In your marketing, describe both outcomes. Use words and imagery to show the future your customer could have with you (confidence, success, savings), and the consequences of inaction (wasted time, frustration, lost revenue).

Your Next Step: Clarify, Clarify, Clarify

“The key to a good story is clarity.”

If you confuse, you lose. Trim your message down to the essentials—if it doesn’t fit into the story, leave it out.

Take Action: Go through your website and cut out anything that doesn’t help the customer survive and thrive. Keep your messaging clear, concise, and to the point.

Ready to be the guide your customers are looking for? Follow the StoryBrand marketing framework. Get started with a free resource here. 

Meet Joshua Litwack, Founder of Paragon Data Labs (aquired by InTapp), who took center stage as the Featured Founder at August’s RevRoad University. Here are four lessons we learned from Litwack at the event:

1. Master the Art of Storytelling

Litwack believes that the best founders are really the best storytellers. 

“I used to be so obsessed with trying to be the smartest guy in the room, and what I learned is that it’s not actually important to be the smartest guy in the room. It’s important to bring people along the journey with you. And that’s what storytellers do.”

What makes for an amazing product demo, a strong pitch, or a successful campaign? The story you tell. The heroes. The villains. The suspense. 

Litwack emphasizes the need for founders to craft three narratives: what you’re telling your customers, your investors, and your employees. A compelling story can captivate audiences, build trust, and inspire action. Your ability to deliver a narrative that resonates with different stakeholders is crucial for building connections and driving your business’s success.

2. Align Your Personal Brand with Your Business Vision

“Your personal brand is one of those things that investors, customers, and employees are going to be attracted to,” Litwack advises. “When you meet someone new for the first time, you are giving a lot of different impressions to them that you might not be aware of.”

Litwack is intentional about his Zoom background, selecting a spot in his home office that represents his personality and serves as a conversation starter. When he hops on a call and someone comments on the beautiful mountain photos, it sparks a conversation where he shares the story of taking the photo during his trip around the world. Barriers come down, and connections are formed.  

“Choose a Zoom background that’s reflective of who you are. If you are working from home, if you’re doing demos, if you’re doing anything, put something in your background that represents you. Don’t blur your background.” 

Likewise, Litwack pulled up his pant leg to reveal socks paying tribute to his favorite band, Phish. “Most people have absolutely no idea what this is, but for people that do know what it is, I’ve had people come up to me after sessions and ask, ‘Oh dude, how many shows have you been to?’ I’ve been to 90.”

These examples show how small, intentional details can make a big difference in connecting with people. Litwack says that authenticity is key to creating a cohesive brand identity that reflects your values and mission—both personal and professional.

3. Teamwork Makes the Dream Work

“The world is not changed by one person. The world’s changed by teams,” Litwack asserts.

Building a strong, cohesive team is essential for any startup’s success. Early on in his career, a mentor told Litwack, “Most businesses die of suicide, not homicide.” 

Litwack continued, “The thing that really makes businesses go out of business is internal conflict and not having proper conflict resolution. When you’re starting a company, one of the most important things that you can do is align with your co-founders.”

There are standard conflicts in every organization. Product and engineering teams often have different views, as do sales and marketing departments

Litwack advocates for the Blueprints Of We framework, which outlines conflict resolution strategies early on. As the business journey progresses, problems deepen and become more challenging. Identifying conflict resolution practices before these challenges arise is critical for maintaining harmony and focus.

“I look for values rather than skill sets. If you prioritize similar values, you’ll long-term build better organizations.” With conflict resolution parameters in place, along with common values and goals, you can better navigate challenges and build a resilient, purpose-driven company. These frameworks become the DNA of your organization, allowing any team member to understand the vision and contribute effectively.

4. Goal Setting: Write It Down and Hold Yourself Accountable

“I think goal setting is one of the most important things that anybody can do, both in their personal and professional life.”

Litwack said he’s always been a natural goal setter, but there was a KPMG leadership training he attended as a 19-year-old that solidified the importance.

The presenter asked a room full of students to stand if they had goals and then gradually asked them to sit if they lacked goals beyond getting their chartered accountant designation, then sit if they lacked goals beyond that, then sit if they didn’t have a written plan, and so on. Eventually, only four people remained standing—Litwack being one of them.

The lesson taught by the instructor was not necessarily the importance of writing down goals and having a plan, but that the four people who remained standing already had figured out what it takes to be successful. He advised everyone to get to know the four students still standing, as they demonstrated the qualities needed to succeed.

Litwack recalls, “I remember every single person that was in that room. I know what’s happening with the three other people that were standing. I have no idea what happened to the other 35 people.”

He continues describing what it takes to have a winning mentality, “Call your shots, hold yourself accountable. It’s not rocket science; it’s just a matter of having that good institutional discipline.”

Setting clear goals and writing them down is crucial for both personal and professional success. Litwack credits this strategy with helping him effectively collaborate with co-founders, build a strong business that led to a successful exit, align with his wife on shared objectives, and achieve his personal goal of 85 ski days in Park City last winter.

Watch the full interview on YouTube here.

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RevRoad University is a monthly lunch-and-learn event for entrepreneurs, featuring a Featured Founder who shares their entrepreneurial journey, including the highs, lows, and valuable lessons learned along the way. Join us online at youtube.com/revroad or in person at 412 W River’s Edge Dr., Provo, UT 84604 (RevRoad HQ).

Provo, Utah, Aug 2, 2024 – RevRoad, a leading venture services firm, has initiated a strategic investment partnership with Nomyx, a pioneering company in blockchain technology and digital asset management. This collaboration aims to harness advanced technologies to enhance security and compliance in the fintech sector.

Nomyx offers an innovative approach to asset tokenization with an easy-to-use, no-code, asset-agnostic solution that provides Tokenization-as-a-Service (TaaS). 

By integrating Blockchain, IoT, and AI/ML technologies, Nomyx enhances transparency, automates processes, and delivers intelligent insights for digital assets. This platform streamlines contract and payment processes, expands distribution channels, and ensures cost-effective management and transfer of assets. Designed for rapid deployment and scalability, Nomyx accommodates various enterprise assets, simplifying a traditionally complex process while building trust in digital asset management.

“The $600 trillion transition from traditional assets to blockchain tokens offers a unique opportunity to revolutionize global finance,” says Ubair Javaid, CEO and Co-Founder of Nomyx. “By combining our deep expertise in blockchain and digital asset management with RevRoad’s expertise in scaling innovative companies, our tokenization platform is poised to lead this transformation. Together, we are shaping the future of asset tokenization, making it more accessible, secure, and efficient for asset managers worldwide.”

Amy Caldwell, RevRoad’s Chief Investment Officer, states, ‘Nomyx has a transformative approach in an emerging industry that is seeing market traction. They have an impressive team with profound track records, grit, and vision. Our partnership will focus on expanding Nomyx’s reach through a global institutional trading network, making it easier for investors and bankers worldwide to engage in the asset market. By creating seamless user experiences, Nomyx is building a more accessible and efficient market for asset tokenization.”

For more information about the partnership and future initiatives, please visit revroad.com and nomyx.io.

About RevRoad:

RevRoad is a venture services firm dedicated to achieving the full value of startups for founders and investors. The company invests in innovators through the delivery of strategic services, including marketing, sales, development, strategy, finance, and capital to accelerate revenues and scale efficiently while keeping founders in the driver’s seat.

About Nomyx:

Nomyx is a pioneering digital asset tokenization company at the forefront of the multi-trillion dollar transition from traditional assets to blockchain-based tokenized assets. Our flagship platform offers Tokenization-as-a-Services (Taas), providing mid-market asset management ($1-10 billion AUM) with a no-code solution for issuing, tracking, and managing a wide variety of digital assets. By abstracting away the complexities of blockchain technology, Nomyx streamlines the end-to-end tokenization process and enables asset managers to reduce settlement times from days to seconds, expand investor pools, and dramatically lower transaction costs. 

Media Contact:
Brittany Ouimette
Communications Specialist
brittany.ouimette@revroad.com

The Entrepreneurial Operating System (EOS) is a comprehensive business management framework designed to empower teams with a set of simple, practical tools to achieve better alignment across all levels of the organization. To best support our portfolio companies and internal teams, RevRoad is continuously seeking innovative ways to enhance operational efficiency and has recently adopted this method. 

The system, developed by Gino Wickman, was introduced in his book, “Traction: Get a Grip on Your Business.” EOS provides a systematic approach to managing and scaling a business by focusing on six key components: Vision, Data, Process, Traction, Issues, and People. 

Vision: Implementing EOS begins with establishing a clear vision that is shared and embraced by the entire organization. This vision articulates where the company is heading and how it plans to get there through core values, core focus, long-term vision, and goals. By creating a shared vision, EOS helps foster collaboration across teams.

Data: The Data component focuses on setting and analyzing measurable data points that offer an objective view of the company’s performance—free from emotion or opinion. This aspect of EOS helps startups and businesses move away from subjective decision-making and towards informed decisions based on data and KPIs. 

Process: The Process component ensures that data-driven efforts are consistent and scalable by standardizing processes across the organization.

Traction: Traction involves the discipline and accountability necessary to execute the vision. This is done by having regular meetings, using scorecards to track progress, and holding individuals accountable for their responsibilities. 

Issues: The Issues component is about identifying and addressing obstacles promptly and effectively, ensuring they do not impede progress. This involves creating a culture of openness where issues are identified quickly, discussed honestly, and resolved effectively.

People: Lastly, the People component of EOS emphasizes having the right people in the right seats, which is crucial for any organization aiming to implement EOS successfully. This means aligning the team not only based on skills and capabilities but also ensuring they fit with the company’s core values and culture.

Additionally, EOS includes the GWC component (Get it, Want it, and Capacity) to evaluate whether a person is right for a specific role within a company. This aspect is embedded into performance reviews so that managers have regular conversations with their team members to ensure the right people are in the right seats and provide coaching and feedback whenever needed.

For a successful implementation of EOS, it is essential to engage every team member in the process. This can be achieved through training sessions and workshops that educate and empower employees about the benefits and mechanics of EOS. Regular check-ins and feedback loops should be established to address any challenges that arise, and leadership should act as champions of the system, consistently demonstrating their commitment to the EOS principles. For a full implementation, organizations should plan on 18-24 months before all components are introduced and put into regular practice.

Adopting EOS can significantly enhance operational efficiency and drive better business outcomes as it offers a proven framework that addresses immediate business challenges and lays a robust foundation for sustained growth and success. 

At RevRoad, we are already seeing benefits and look forward to additional improvements as we continue to implement EOS over the next year.
—

Written by Jenney Rees

The due diligence period is a critical phase in the investment process, giving investors the chance to take a deep dive into a startup’s operations, strategy, finances, and overall potential. 

During this time, investors verify the information presented by a startup, ensuring that they fully understand the risks and opportunities before finalizing their investment and signing a check.

Understanding the Scope

If you are seeking funding, or looking for a sweat equity investment, here is what you can expect investors to be looking at during the due diligence process:

• Financials: Review of past financial statements and future projections. This helps verify the startup’s financial health and the realism of its forecasts.
• Legal: Examination of legal standings, including patents, intellectual property rights, employment contracts, and compliance with relevant laws.
• Market: Analysis of the startup’s market size, competition, growth potential, and position within the industry.
• Technology: Assessment of the technological foundation of the product or service, ensuring it’s both sound and scalable.
• Team: Evaluation of the startup’s leadership and team capabilities, ensuring they have the skills and experience to execute their business plan.

How Due Diligence Works

During the due diligence process, both founders and investors play distinct roles in gathering and providing information.

Founders are typically responsible for organizing and preparing key documents for investors to review. This includes financial statements, business plans, market research reports, legal agreements (such as IP rights and contracts), and operational documents. They are also responsible for facilitating access to the company’s premises, key personnel, and any other resources that investors may need to conduct their due diligence effectively.

Investors’ responsibilities include reviewing the documents and information provided by startup founders and conducting independent verification of the information. This involves engaging in additional research, background checks, or consulting external experts to validate claims made by the founders.

With this information, investors will assess the risks associated with the investment—considering factors such as market competition, technological feasibility, legal compliance, and financial stability—then negotiate terms and conditions of the investment—including valuation, equity stake, governance rights, and any specific provisions to mitigate identified risks. Ultimately, investors use their findings from due diligence to make an informed decision about whether to proceed with the investment, negotiate further, or decline the opportunity.

Effective collaboration and transparency between founders and investors are crucial for a successful due diligence process and building a strong investor-founder relationship.

What To Expect as a Founder

• Be Prepared: Before entering due diligence, ensure all your documents and data rooms are organized. This includes financial records, business plans, market research, legal documents, and more. Being well-prepared can significantly speed up the process—but still expect the due diligence process to last a few weeks or even a few months.
• Transparency is Key: Always be honest about the challenges and risks your business faces. Investors would prefer that you be upfront with them rather than surprise them after they’ve committed their funds. Being transparent can build trust and lead to a better partnership.
• In-depth Questioning: Be ready to answer detailed questions about every aspect of your business. This might include discussions about your revenue model, customer acquisition strategies, cost structures, and long-term vision.
• It’s a Two-way Street: Just as investors are evaluating you, use this period to assess them. Are they the right partners for your business? Do they bring more than just money to the table, such as strategic advice, industry connections, or operational expertise?
• Follow-Up Promptly: Quick responses to requests for information can help maintain momentum and show your commitment to the process.

The due diligence period is more than just a hurdle to secure funding; it’s an opportunity to refine your business strategy and align with partners who can help propel your growth. Founders should approach it with the seriousness it deserves, putting their best foot forward and ensuring they present their startup accurately and completely.

Tampa Bay, FL – June 11, 2024 –  Zenzio AI, a pioneering artificial intelligence sales associate for the automotive industry, secures an investment partnership with RevRoad venture services firm. 

Zenzio AI’s flagship product, AISA™ (AI Sales Associate) is designed to increase efficiency within the automotive sales process by leveraging AI to mitigate friction in the purchasing process for buyers while providing sellers with deeper customer insights. 

In the current digital landscape, 70% of sales leads start online. However, dealerships often lack the tools needed to convert prospects into store visits and close purchases. Zenzio AI’s Omni-Channel AI Sales Associate exceeds human results in communication, boosting dealership revenue and optimizing sales processes.

Founder and CTO Andrew Grubbs expressed his enthusiasm for RevRoad’s unique approach to venture capital and investment. “We started this journey looking for funding, but after talking with RevRoad’s investment team, we quickly saw the value of gaining actual services and valued the way they manage their investments. They don’t just throw money at a problem and hope for the best; they offer real partnerships and tangible services. It’s a breath of fresh air.”

Amy Caldwell, RevRoad Co-founder and Chief Investment Officer, commented, “We are always looking for companies that innovate in big markets. The founding team at Zenzio AI has impressive experience in the industry and the expertise to take this product to market. Along with our service teams, AISA will become the top-performing sales associate in the automotive industry.”

Zenzio AI’s founding team leverages decades of experience in automotive sales, technology and AI development, and technology law. With the support of RevRoad, Zenzio AI is focused on several key objectives: iteratively validating and building both inbound and outbound AI sales tools, increasing the customer base, and boosting revenue.

For more information, visit zenzio.com and revroad.com.

About Zenzio AI

Zenzio AI bridges the divide between online lead gen and in-store purchases by streamlining digital conversations on the dealer’s site. Our AI Sales Associate (AISA™) handles most sales activities better than an experienced salesperson, including answering queries and checking inventory—all 24/7. With the help of AI, dealerships can take the pressure off of car buying and fill their sales team’s pipeline with more quality leads. 

About RevRoad
RevRoad is a sweat equity partner, dedicated to scaling and achieving the full value of startups. The company empowers portfolio companies to maximize profitability, get to market faster, and create a solid foundation for their venture. RevRoad team members work shoulder-to-shoulder with portfolio companies, enabling businesses to scale efficiently while keeping founders in the driver’s seat. 

Meet Jenny Groberg, Founder of BookSmarts Accounting and Bookkeeping, who took center stage as the Featured Founder at June’s RevRoad University. Here are three lessons we learned from Groberg at the event:

1. Delegation is Key to Growth

“If you’re not delegating constantly, you won’t grow,” Groberg shared.

Early in her journey, Groberg realized that she couldn’t do everything herself. By hiring her first employee, she was able to focus on expanding the business rather than getting bogged down in the details. Groberg’s approach to delegation allowed her to scale her business without burning out.

Later, after suffering a traumatic brain injury, Groberg was forced to step back from her business.

“My capacity was 2%. I couldn’t go to Target to help my kids get school supplies. I couldn’t open my email,” Groberg recalled.

Despite the severity of her injury, she chose not to sell her business. Instead, she delegated leadership to her trusted colleague, Emily, who helped the company grow by 400% during Groberg’s recovery.

Even after her remarkable recovery, Groberg continues to practice what she preaches. She delegates tasks that others can handle, including managing her own company’s accounting, despite being an accountant herself.

“I don’t [do the accounting] for my company because I can make more money if I am working on building my business.”

Groberg proves that delegation is a vital tool for growth; not only has she built a thriving business, but she has also ensured its continued success by empowering her team to take on more (and more important) tasks.

2. Empower Your Team by Prioritizing People Over Profits

Groberg has always told her staff, “You are the asset. My job is to protect the asset. You guys come first regardless of what happens with our clients.”

Recently, she had to stand by these words when faced with a difficult decision. A high-revenue client, who had been bringing in nearly $200,000 annually, repeatedly disrespected one of her staff members—ignoring emails, undermining their expertise, and shifting blame unfairly.

After nine months of this, Groberg and her VP concluded that it was time to let the client go, despite the financial impact.

“It was really impacting everybody negatively by maintaining that relationship. And it’s not worth it. There’s plenty of business, and money is not the priority,” Groberg reflected.

This decision, though financially difficult, reinforced her commitment to her employees’ well-being. For Groberg, the long-term success of her business depends on a happy, motivated team.

“I will admit it was tough to let the client go,” Groberg admitted. “But it was a really good move. It’s one thing to say, ‘We value you more than the money.’ But when it comes time to put your money where your mouth is and do it, it’s hard.”

Shortly after, the decision proved wise, as they quickly secured another client to replace the lost revenue.

3. Building a Culture of Empowerment for Women

When Groberg first started building her business, she had to build a name for herself in the male-dominated field of accounting. Her unique approach and commitment to her clients quickly set her apart.

“I had this one guy call me and he said, ‘I would much rather work with you than a 50-year-old fat guy,’” Groberg recalled.

Leveraging these early successes, she proactively gathered client reviews, often handing over her laptop to clients for them to write a review before she even left the appointment, helping her gain traction in a competitive industry.

Motivated by her personal experiences, Groberg has made it her mission to empower other women—especially mothers—who are navigating similar challenges in raising children and providing for their families. Groberg has built a company that offers flexible, remote opportunities that allow women to thrive both professionally and personally. Today, her company employs over 30 women, many of whom work from home, giving them the flexibility to manage their careers while also raising their families.

“By allowing these women to be able to work from home and contribute financially, but also be with their kids, it’s pretty incredible,” Groberg shared.

Groberg takes immense pride in seeing her team succeed, both at work and at home; seeing these women manage both their professional responsibilities and their roles as mothers is one of the most rewarding aspects of her business.

Watch the full interview on YouTube here.

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RevRoad University is a monthly lunch-and-learn event for entrepreneurs, featuring a Featured Founder who shares their journey to success, including the highs, lows, and valuable lessons learned along the way. Join us online at youtube.com/revroad or in person at 412 W River’s Edge Dr., Provo, UT 84604 (RevRoad HQ).

OREM, UT — We are excited to announce the 6th annual RevRoad Rally, proudly sponsored by Squire. In partnership with Oremfest, this family-centered event will feature exotic cars, kid-friendly activities, and a complimentary dinner (while supplies last). The event will take place on Monday, June 3, 2024, from 6-9 pm at Scera Park in Orem, Utah.

RevRoad’s commitment to gratitude and community giveback is a core value that drives our company’s initiatives. The RevRoad Rally began as a local event to support the community near our headquarters in the neighboring city of Provo, Utah. Over the years, it has grown into a highly anticipated gathering of over 3,000 attendees, bringing together families, car enthusiasts, and community members for a night of fun and appreciation.

Each year, we honor local organizations Medallion Manor and TURN Community Services, which make a significant impact on the special needs community. These VIP guests look forward to the event each year, where they are given center stage.

The name RevRoad symbolizes a startup’s ‘road to revenue.’ This event creatively blends our branding with an exotic car show, making it a playful and fitting celebration.

For more information about the RevRoad Rally and to stay updated on event details, please visit revroad.com/rally/ or follow us on social media.