Video Marketing and Its Discontents

Did you know YouTube was the most visited website in 2020? Or that Google’s algorithm favors websites with video? Reality check—you need video marketing. While traditional video can be expensive, the good news is there are ways to make great video content on a budget by hiring a freelance videographer. 

If you’re working with a startup of sorts, you’re probably dealing with smaller budgets. If you don’t have an internal video team, adding video marketing to your strategy may seem like an undoable expense. The good news is, video creation has been dramatically democratized. There are filmmakers everywhere. Chances are, you’re charismatic and passionate enough about your business that you could pull out your phones and make engaging content right now.

But let’s say you want to do something a bit more sleek and professional looking. 

Maybe you want something for your website and you need it to have a longer half-life. You need to hire a FREELANCE VIDEOGRAPHER

Not sure where to start? No worries. First and foremost, don’t worry about hiring the BEST videographer. You probably can’t afford them anyways. What you want to find is the RIGHT videographer for your company. Here are some tips to find the RIGHT videographer: 


  1. Watch a demo reel or recent work
    1. This shows their speciality & style 
  2. Find someone whose work resonates with your brand.
    1. Outdoors, Explainer Videos, Humor, Drone Use, Fashion, Animation, etc.
  3. Send reference links to videos that you like. 
  4. Adjust your expectations
    1. Don’t show them a 250k ad and expect the same outcome with a $2,500 budget. 
  5. Communicate
    1. Clearly establish your budget from the beginning. 
  6. Know where to look. 
    4. View RevRoad’s list of preferred freelance videographers here.

To recap, you don’t need a $250K-$300K budget for video marketing, but you do need to know what type of video you want, the project details (animation, length, etc.), the project timeline, and your budget.  

Check out these examples of smaller budget productions:

Oh, one last tip for you. How can you as a business owner get great video with minimal budget? Keep it simple. 

Download your “Guide to Finding the Right Videographer for Small Businesses” sheet here

Watch our full Video Marketing workshop here
Learn more about RevRoad here.

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